Fanta(芬达)更新品牌视觉形象设计

分类:VIS设计 / 消费品、食品、茶叶 发布于 2017-05-17 20:56

5.0万 0 0 5.0万

With follow-ups I always enjoy reading my own reviews to see if my opinion stays consistent. I’m happy to report that I have the same feelings about the logo now as I did almost a year ago: great typography, horrible leaf. I am perhaps more lenient now knowing that the whole point was to make it out of cut paper, but I still dislike the shape, proportion, and shading of it. The logo looks great in single color (and the leaf becomes less distracting). In the past review I had also been hard on the orange slices which, now, in context with the other fruit illustrations (bottom of post) make more sense as part of a group.


Back in July of 2016, I wrote about a new international look for Fanta that had launched in parts of Europe. No credit was given on the work but now that their embargo has lifted, they can take said credit: it was by London, UK-based Koto. That review included some cut-paper illustrations and typography done internally at Fanta, that reflected the direction set by Koto but not fully the original design intent, which is shown in this follow-up post, along with a few more visuals and the versions for Fanta’s presence in Asian markets.


The illustrations are pretty cool shape-wise and the contours follow the principles of all the cut-paper stuff but the switch to computer-y textures and gradients is odd. Would have loved to see flat-color versions of these.


Overall, the whole thing exudes the Fanta-is-funner approach and the type in the logo is still my favorite part but there is a lack of consistency — or too many ideas going on at once — across the physical and graphic assets.


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色妓总奸

品牌设计师

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这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

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