LION大狮狮

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发布于2017-03-20

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LION DESIGN 大狮狮

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这个项目委托人是澳大利亚微信公众号大狮狮,他们想能以一个简洁的图形形象来传递他们平台的权威性及健康性,他们的服务内容是保健品的分享与售卖平台。所以在初期视觉图形演变层面草图手绘较多,一方面不仅要将狮子的外形较好传递出来,而且也要使图形足够又构成感,又能容易识别;中期执行过程中在外轮廓调整层面做了很多工作,想能以足够的简洁外形来传递品牌感,所以采取几何图形的立方体来完成这个思路;后期在具体每一立方体的比例与线的应用粗细层面思考较多,最后的得以顺利完成此图形。

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谢谢大家。


This project is about WeChat LOGO design which name is Big Lion. They want to convey simple image for branding through geometric figure and constitution, and this brand is health product sharing  and  they own 10 million fans, the authority undoubtly belongs to them.
In the early visual design, I hand-paintered more sketch, on the one hand it need to convey better lion shape and also to make graphics easy enough to identify;And in the process of execution , I do more work about adjusting the outline shape of graph in order to form simple enough to deliver the brand image and need to think more about  the composition and scale of cube and so on.
I learned more about the relationship of the line and shape , also it will have more benefit for design.
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Thanks for appreciation!
 

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Dasein视觉

品牌设计师

浙江省  |  杭州市

Dasein在德语中是存在于此,即“此在”的意思。正如视觉当下瞬间Instant Present,片刻消逝。一个极具性格的…

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