巴西Moo酸奶包装

分类:包装设计 / 食品 发布于 2017-03-14 23:23

5.2万 1 0 5.2万


The briefing: "We launch a new type of cow-milk based yogurt and we would like a strong identity and related packaging for the whole range of our dairy products."


The target consumer: Consumers of all ages and backgrounds within the Brazilian market.


The design: Our client asked to be differentiated within a highly competitive industry and gave us a name which acted as a springboard of inspiration for us. "MOO" logo was designed after a biomorphic principle that makes it quite memorable as it playfully recalls a plump, productive cow form or the soft and creamy yogurt body. The three letters comprising the logo-typed name serve as a generous surface-base of creative alternatives so that flavors and mixes are easily marked and distinguished in blue, green, orange, ochre and pink spots. The fine lines of the additional illustration (fat and thin cows, honey jars, plants and fruits) cooperate in creative antithesis. The lid of the containers are color-coded with just one defining spot in the middle as a reminder of the key letter "o".


简报:“我们推出一种新型的基于牛奶的酸奶,我们想要一个强大的身份和相关的包装,我们的乳制品的所有范围。


目标消费者:巴西市场内所有年龄和背景的消费者。


设计:我们的客户要求在竞争激烈的行业中进行区分,并给我们一个名字,作为我们灵感的跳板。 “MOO”标志是在一个生物形态原则设计,使它很难忘,因为它调皮地回忆一个丰满,生产牛形式或软和奶油酸奶身体。包含标志类型名称的三个字母作为创造性选择的大量表面基础,使得风味和混合物容易标记并且在蓝色,绿色,橙色,赭色和粉红色斑点中区分。附加图(细纹牛,蜂蜜罐,植物和水果)的细纹在创造性的对立合作。容器的盖子用颜色编码,在中间只有一个定义点,作为关键字“o”的提醒。


浏览(51839) / 评论(1)

您必须登录GTN9才能评论

还可以输入 200 个字符

色妓总奸

品牌设计师

上海市  |   徐汇区

这是一个神秘的人物,竟然一点信息都不留下,膜拜吧!

1375

发布

756

关注

4183

粉丝

发送私信
发送私信
\r\n 很高兴您喜欢此作品,快来注册加入9号,即可下载、收藏海量优质作品,发表您的见解,我们期待见到您!
\r\n
\r\n

立马注册

直接登录 残忍拒绝