YouTube体验运动视觉形象设计

VIS设计

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发布于2017-05-16

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A new voice for YouTube

As part of an ongoing experience collaboration, YouTube and Saffron have created YouTube Sans, the first font that the brand can call it’s own. It officially makes its debut in their newest product, YouTube TV.


The typeface developed in collaboration with YouTube’s UX team, is designed to be used in both product and marketing communications to express a uniquely YouTube aesthetic.


One of the first tasks was to redraw the ‘Play Button’ to make sure its curves and angles were perfect.

Then we turned it into a glyph. The icon is now part of YouTube Sans. It can be typed just like a letter or symbol.

 

Together, we’ve developed a font that combines the vibrant, user-friendly world of YouTube with the bold, freewheeling world of cinema and entertainment. YouTube Sans is the only visual asset that links every touch point of YouTube TV. It will bring brand recognition to a wide variety of digital and non-digital environments. It is slightly quirky and expressive, but also simple and bold, just like the platform it calls home.


The font family includes light, medium, and bold weights to offer a broad range of uses in and out of product.


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