马爹利Martell更新品牌形象设计

VIS设计/消费品、食品、茶叶

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发布于2017-12-06

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New Logo, Identity, and Packaging for Martell by Yorgo & Co.

Logo.

The old logo was fine and could have probably stayed the way it was for another fifty years and no one would have complained but, compared to the new one, it’s easier to see the lack of refinement or distinction it had, looking indistinguishable from many other spirit brands. While the same could be said for the new logo — it doesn’t break any conventions — the attention to detail is more evident and all the graphic gestures are more elegant and display better craft, in particular the new swift (the bird) with the textural lines and a more organic silhouette that doesn’t look like an airplane taking off. The Martell wordmark is nice and the removal of the yellow shadow is welcome. The accompanying typography and shield are also a great improvement that cleans up the fuzziness of the old ones for better reproduction and a classier aesthetic.


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