Simple and kawaii (cool and charming). Scalable and dynamic. Together with our friends in Japan we created the visual identity for this concept store in Osaka, Japan, offering miscellaneous goods from Scandinavia. Bl? B?r means blue berries, a typical Swedish and Scandinavian kind, symbolized by the three dots in the Swedish letters ? and ?. Make sure to stop by if you are in the neighborhood. Irrashaimase!