Sphynx 品牌形象设计

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发布于2017-09-14

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Sphynx 品牌形象设计

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Sphynx is a product that seeks facilitating the shift on perception of traditional and complicated beauty routines. It comprises a shaving device with a simple mechanism that can be set in one of four positions for its use: The first unveils a rechargeable water spray that helps refresh the skin before shaving. The second one includes a moisturizing soap made from shea butter to moisturize the skin. The third shows the razors employed for shaving. The fourth and last position stores a piece of soap.

Its compact and portable design makes Sphynx an innovative accessory that is easy to handle and with great advantages for people on the move. The packaging stands out for its shape and intense color palette praising the energy and joviality of the brand. The icon represents, in a simple and concise way, the main product's objective: Shaving supported by a friendly & accessible language. The brand pattern is inspired by circular polka dots that create a relaxed but dynamic texture complementing the brand's graphic communication. Gotham typography was selected for its geometric, readable and timeless style to accompany Sphynx's typographical provisions, complementing the modern tone of voice required by the brand.


Sphynx是一种产品,旨在促进对传统和复杂的美容程序的感知转变。它包括具有简单机构的剃须装置,其可以设置在四个位置之一用于其使用:第一次展开可再充电的水喷雾,其在剃须前有助于刷新皮肤。第二个包括由乳木果油制成的保湿皂,以润湿皮肤。第三个显示剃须刀用于剃须刀。第四和最后一个位置存放一块肥皂。

其紧凑便携的设计使Sphynx成为一种创新的配件,易于处理,并为移动中的人们带来巨大的优势。包装的外形和强烈的色调表现出品牌的精力和快乐。该图标以简单和简明的方式表示主要产品的目标:剃须由友好和可访问的语言支持。品牌模式灵感来自圆形波尔卡圆点,创造出轻松而动态的纹理,补充品牌的图形通信。 Gotham排版被选为几何,可读和永恒的风格,以配合斯芬克斯的排版规定,补充品牌所需的现代语气。

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