墨西哥城Black Tiga亚洲混搭餐厅品牌视觉形象设计

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发布于2017-10-06

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Futura has created the dark and mysterious branding and packaging for Black Taiga, a Mexico City restaurant that specializes in Asian street specialities.


“Black Taiga is a cantina inspired on the dystopian future and cultural syncretism, a place that could exist in any city in any given frame of time, an eatery specializing in Asian street food that brings together Japanese buns, Korean tacos, Vietnamese sandwiches and other delicacies; a menu channeled through and influenced by its location: Mexico City.”


“The design and brand concept contains references to pop culture, from Blade Runner to Akira and the current Health Goth trend. Far-out illustration inspired by manga and the Ero Guro decorate the space.


The alternative typography, almost undecipherable, is the product of a mix between East and West is a constant characteristic that unifies the packaging and every design effort, and is accompanied by a kawaii icon that contrasts with the identity.”


Futura为黑色Taiga创造了黑暗和神秘的品牌和包装,这是一家墨西哥城餐厅,专门从事亚洲街头特色菜。


“黑太加是一个反映在反乌托邦未来和文化融合的灵感,这个地方可以存在于任何一个时代任何一个城市,一个专门从事亚洲街头食品的餐厅,汇集了日本包子,韩国玉米饼,越南三明治等美味佳肴;一个通过并受其位置影响的菜单:墨西哥城“。


“设计和品牌概念包含了流行文化,从Blade Runner到Akira以及当前的Health Goth趋势。遥远的图案灵感来自漫画和Ero Guro装饰的空间。


替代的排版,几乎不可破译,东西方混合的产物是统一包装和每一设计努力的恒定特征,并伴随着与身份相反的可卡伊图标。“



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