Wine Access 葡萄酒电商平台视觉形象设计

分类:VIS设计 / 消费品、食品、茶叶 发布于 2017-11-08 15:26

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A premium brand for the largest, direct to consumer, wine network and retailer


Wine Access is the world’s largest, premium direct to consumer, wine network and retailer. Its purpose is to bring wine, wine lover, and winemaker together. With every glass raised, Wine Access strives to deliver a life more interesting, making sure nothing gets between the customer and the world’s greatest wines.


Moving Brands was approached by Wine Access to help deliver on its ambitions for growth. To help Wine Access with its business mission, we created a new brand and visual identity system with the ability to extend and flourish into new channels, communications, and products.


葡萄酒访问是世界上最大的,优质的直接消费者,葡萄酒网络和零售商。 它的目的是把葡萄酒,葡萄酒爱好者和酿酒师带到一起。 随着每一杯玻璃的升起,Wine Access努力提供一个更加有趣的生活,确保客户和世界上最好的葡萄酒之间没有任何东西。


Wine Access公司接洽了搬家品牌,以帮助实现增长的雄心壮志。 为了帮助葡萄酒访问业务的使命,我们创造了一个新的品牌和视觉识别系统,能够扩展和发展成为新的渠道,通信和产品。


ApproachWe distilled Wine Access’ brand story – its purpose at the core of the business – to “Beyond Extraordinary”. Wine Access exists to curate the world’s most amazing wine experience and to bring it to customers worldwide. It strives to make wine accessible by demystifying wine but never dumbing it down.We identified a new group of customers – a mix of Gen X and millennials – who were high earners but differ in their spending habits compared to their older counterparts. This group craved access and discovery without a need for ownership. For them, it was about the anti-status, the non-b

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