MOONZEN BREWERY(啤酒包装设计)

分类:包装设计 / 烟、酒类 发布于 2017-11-01 02:01

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Moonzen Brewery is a craft beer company in Hong Kong that specialises in creating authentic beers for people who care about quality, health & sustainability. I was commissioned to create a set of beer labels for their year round range. The brewery’s name ‘Moonzen’ stands for Door God in Chinese and showcases the brand’s value in Chinese folklore that is rooted in Hong Kong culture. This together with their slogan “every beer has a story” was the source of inspiration for the label designs with their unique shape that are each like an opened Chinese scroll – each containing a central artwork together with Chinese seal inspired typography and individual background patterns.

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