Talor&J?rgen Coffee 品牌形象设计

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发布于2017-02-03

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Talor&J?rgen Coffee 品牌形象设计

by Bielke & Yang, Norway




Talor&J?rgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&J?rgen’s packaging, developed by Oslo-based graphic design studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of Janne Iivonen’s illustrative work.


Janne Iivonen characterises his work as fun and optimistic. Frequently featuring unique characters in a variety of everyday situations inspired by people and life around him, adding a sense of relevance and realism. Here, Janne Iivonen brings together the shared experience of coffee drinking, the partnership that is the foundation of Talor&J?rgen and establishes a celebratory whimsy that also channels something of Belgium’s Hergé. It is a style that works well to bring together the mechanical qualities of coffee roasting and the social element of its consumption, with the proximity of the two, although odd, conveying freshness. The quality of illustration, the specificity of its content, and light tone, works well to give a more accessible tone to a high quality product without confusion.
Janne Iivonen characterises his work as fun and optimistic. Frequently featuring unique characters in a variety of everyday situations inspired by people and life around him, adding a sense of relevance and realism. Here, Janne Iivonen brings together the shared experience of coffee drinking, the partnership that is the foundation of Talor&J?rgen and establishes a celebratory whimsy that also channels something of Belgium’s Hergé. It is a style that works well to bring together the mechanical qu
Janne Iivonen characterises his work as fun and optimistic. Frequently featuring unique characters in a variety of everyday situations inspired by people and life around him, adding a sense of relevance and realism. Here, Janne Iivonen brings together the shared experience of coffee drinking, the partnership that is the foundation of Talor&J?rgen and establishes a celebratory whimsy that also channels something of Belgium’s Hergé. It is a style that works well to bring together the mechanical qu
The work is distinctive in both tone and rendering, in the pairing of image and structure. There is a strong sense of brand character without the need for logo, although there is one. The simplicity and bold impact dictated by today’s supermarket shelf gives way to plenty of detail up close, acknowledging the subscription and delivered nature of service, functioning as a continuation of web experience (the articulation of story, founders and their personality) and adding memorable character. 600

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